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Early in 2006 Northampton Signs was appointed as the new sign contractor for Ben & Jerry’s in the UK. The extensive program includes introducing Ben & Jerry’s scoop shops to cinemas across the UK as well as the ongoing development of existing sites. This program is expected to involve over 130 sites in the first year.

The signage package includes the main internally illuminated signage boxes with specially formed ice cream cones, suspended signage, menu boxes with magnetic pricing slats and digital printing. Several of the cinema locations have curved bulkheads, requiring custom built curved internally illuminated signage.

An important feature of our service for Ben & Jerry’s is the flexibility and speed of response with new menu slats being provided within 24 hours.

Our extensive expertise has recently been used to provide solutions for a historic location in Greenwich; using hand painted signage, innovative menu holders and awnings, we produced a high quality finish in a highly regulated area.

The first phase of installation is already underway with 50 outlets receiving new signs, price lists and posters.

Mark Stewart-Maunder of Ben & Jerry’s comments:

"We are really delighted to be working with Northampton Signs in our roll out of Ben & Jerry's scoop shops within the cinema channel.
Since appointing Northampton Signs as supplier we have experienced superb account relationships and real trouble free implementation at site level. The whole process has been made so much easier for us to manage as well as being extremely cost effective for all businesses involved, combined with real flexibility which is much needed in our business. I would recommend others to consider Northampton Signs for their fixed signage needs"

Ben & Jerry's
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